This policy explains what cookies are, which cookies DSM Lawn & Landscape sets on this website, and the choices you have. It should be read alongside our privacy policy, which explains how we handle personal information more generally.
What are cookies
A cookie is a small piece of data sent from a website and stored on your device by your browser. First-party cookies are set by the site you are visiting, while third-party cookies are set by other services that site uses. Session cookies are deleted when you close your browser, and persistent cookies remain until they expire or you delete them.
How we classify cookies
Every cookie this site sets is disclosed on this page, grouped by what it does. Essential cookies are always on because the site cannot work without them. Everything else stays off until you accept it in the cookie banner.
Essential cookies
These are required for the website to function and cannot be switched off. On this site they include the cookie that stores your consent choices, set by our consent tool, and security cookies set by our content delivery and security provider to protect the site against bots and attacks.
Analytics cookies
With your consent, we use analytics cookies to understand how visitors use the site, such as which pages are popular and how people find us. This data is aggregated and does not identify you personally. Where Google Analytics is used, you can opt out across all websites with the Google Analytics opt-out browser add-on, or simply decline analytics cookies in the banner.
Advertising and conversion cookies
We advertise on Google. With your consent, Google Ads sets cookies that measure whether visits and enquiries come from our ads. Cookies in the _gcl family store information about the ad click so an enquiry can be attributed to it. They are only set if you accept marketing cookies in the banner. You can also manage how Google personalises advertising at adssettings.google.com.
We advertise on Facebook and Instagram. With your consent, the Meta Pixel sets cookies (_fbp and _fbc) that measure whether visits and enquiries come from our ads. They are only set if you accept marketing cookies in the banner. You can manage your ad preferences in your Facebook settings.
You can also control cookies in your browser settings: block them, delete them, or clear them each time you close the browser. Bear in mind that blocking essential cookies may stop parts of this site working. For step-by-step guides for every major browser, visit aboutcookies.org.
The cookies this site sets
The table below is generated automatically and always reflects the cookies currently in use on this site.
Essential Cookies
Required for basic website functionality.
SureCookie
Cookie Name
Purpose
Duration
Domain
surecookie_session_id
This cookie belongs to SureCookie WordPress plugin which helps to keep your site compliant.
333
dsmlawnandlandscape.com
surecookie_session_id
This cookie belongs to SureCookie WordPress plugin which helps to keep your site compliant.
360
dsmlawnandlandscape.co.uk
Siteyard
Cookie Name
Purpose
Duration
Domain
sy_sid
Anonymous session identifier that keeps your visit working reliably while you browse the site. Contains no personal information.
30
.dsmlawnandlandscape.co.uk
Functional Cookies
Enable features like saved preferences and personalized content.
Cookie Name
Purpose
Duration
Domain
gtm_auth
–
–
.dsmlawnandlandscape.co.uk
Analytics Cookies
Help us understand how visitors use our site so we can improve it.
Google
Cookie Name
Purpose
Duration
Domain
_ga_G81KY3N1HQ
–
395
.dsmlawnandlandscape.co.uk
Google Analytics 4
Cookie Name
Purpose
Duration
Domain
_ga_<container-id>
Used to persist session state. Each GA4 property or data stream has its own cookie with unique container ID.
730
.dsmlawnandlandscape.co.uk
_ga_
Used to persist session state. Each GA4 property or data stream has its own cookie with unique container ID.
730
.dsmlawnandlandscape.co.uk
FPID
First-party identifier used to distinguish users in GA4.
730
.dsmlawnandlandscape.co.uk
FPLC
Used for session management in GA4.
–
.dsmlawnandlandscape.co.uk
Google Tag Manager
Cookie Name
Purpose
Duration
Domain
_dc_gtm_UA-*
–
–
.dsmlawnandlandscape.co.uk
_dc_gtm_UA-*
Used by Google Tag Manager to control loading of Google Analytics script.
–
.dsmlawnandlandscape.co.uk
gtm_auth
Google Tag Manager environment authentication token for preview mode.
–
.dsmlawnandlandscape.co.uk
Google Analytics
Cookie Name
Purpose
Duration
Domain
_ga
Used to distinguish unique users by assigning a randomly generated number as a client identifier. Included in each page request and used to calculate visitor, session and campaign data.
730
.dsmlawnandlandscape.co.uk
_gid
Used to store and update a unique value for each page visited. Groups user behavior across sessions within a 24-hour period.
1
.dsmlawnandlandscape.co.uk
_gac_gb_
Contains campaign-related information. Used by Google Ads to measure ad campaign performance.
90
.dsmlawnandlandscape.co.uk
_gat
Used to throttle request rate to limit data collection on high traffic sites.
–
.dsmlawnandlandscape.co.uk
Marketing Cookies
Used to show you relevant ads based on your interests.
Google Analytics
Cookie Name
Purpose
Duration
Domain
_gac_gb_<container-id>
Contains campaign-related information. Used by Google Ads to measure ad campaign performance.
90
.dsmlawnandlandscape.co.uk
Facebook/Meta
Cookie Name
Purpose
Duration
Domain
_fbp
Facebook Pixel browser ID for advertising attribution and analytics.
90
.dsmlawnandlandscape.co.uk
Facebook/Meta Pixel
Cookie Name
Purpose
Duration
Domain
_fbc
Stores the Facebook click ID (fbclid) to attribute conversions back to specific Facebook ads. Only set when user arrives via Facebook ad.
90
.dsmlawnandlandscape.co.uk
Facebook
Cookie Name
Purpose
Duration
Domain
fr
Contains browser and user unique ID combination for targeted advertising.
90
.facebook.com
Google Ads
Cookie Name
Purpose
Duration
Domain
_gcl_au
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Helps track ad clicks and conversions.
90
.dsmlawnandlandscape.co.uk
__gads
Set by Google Ad Manager on publisher sites to track ad performance and user engagement.
395
.dsmlawnandlandscape.co.uk
_gcl_aw
Google Ads conversion linker cookie. Stores click information for conversion attribution.
90
.dsmlawnandlandscape.co.uk
_gcl_dc
Google Campaign Manager (DoubleClick) conversion linker cookie.
90
.dsmlawnandlandscape.co.uk
_gcl_gb
Google Ads and Analytics conversion linker for cross-domain tracking.
90
.dsmlawnandlandscape.co.uk
Last updated: September 4, 2026
Questions
If you have any questions about this cookie policy, contact DSM Lawn & Landscape: Email Us or 07923 338829.
